Helpfulinvesting.com

The growing number of lawsuits over non-disclosure of land pollution is creating increased liability for real estate brokers. Soil contamination, groundwater contamination and concern surrounding hazardous vapor intrusion into homes is putting real estate brokers on the firing line in …

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed.

When I ask about the origin of this belief, I often receive stories of being conditioned by …

RISMEDIA, April 28, 2011—There was a time not too long ago when the main demographic target of any real estate agent was the generation of Baby Boomers. This was a generation that valued the American dream of owning a home,…

RISMEDIA, March 5, 2011—This firmly held consumer belief is possibly the greatest challenge we face in this business. We are all the same. How unfair! We are all unique human beings, with unique hopes, dreams, skills and talents. REALTORS® are…

RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying decisions on these criteria. But competing on price will only cost you profit. Why do some companies offer discounts? Well first of all, it’s a way to buy market share, kind of like a loss leader in retail. They treat…