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RISMEDIA, July 11, 2011—What exactly is branding and why should you care?

If you have ever been to New York’s Times Square, you have probably seen Naked Cowboy. If you have watched any television or read the paper, you have…

RISMEDIA, October 22, 2010—At one time or another, everyone has found themselves in situations where they have regretted wishing for something because of a bad outcome. But what would you wish for if you were given a magic wand today and you could have one wish to improve the real estate industry? In this month’s Power Broker Roundtable, industry experts John Smaby, Gary Scott, Robert Bailey, Merle Whitehead and Sherry Chris take the opportunity to discuss what they would do…

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.

From ad tracking to search engine optimization, here are just a…