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RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.

From ad tracking to search engine optimization, here are just a…

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished the article with an understanding of how her brokerage uses online marketing and home warranty incentives—but no knowledge on how they “sell lifestyle” and no proof on their site that as a buyer, my personal needs are in mind. Meanwhile,…