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RISMEDIA, November 2, 2010—A key element to any website strategy is having calls to action (engagement points) sprinkled strategically throughout your site. Your website should immediately “connect” to the people that visit so that they feel they have come to the right place. But how do you do that? Here are four steps to creating powerful engagement points that will connect with buyers and sellers.

Step 1: Understand your target. This is the key foundation to any plan of attack …

RISMEDIA, September 20, 2010—Real estate professionals across the board understand the importance of training—whether we are experiencing a difficult market like today’s or one in which everything is moving along smoothly. John Boe, nationally recognized sales trainer and business motivational speaker offers the following tips to help you train your agents.

Temperament testing is a must. Before you invest your time and energy into training, make sure you check for temperament suitability. Temperament testing allows you to identify those agents …

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not going to make any noise for your sales.

The start of a great list is one that is filled with clients and prospects who have said “yes” to receiving information from you. But your list needs to grow if you …