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According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search…

RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks…

RISMEDIA, April 2, 2011—Today’s consumers are seeking two things. The first is social proof—in other words, that you are who you say you are and you do what you say you’ll do. The second is social ranking. Forget about how…

RISMEDIA, December 7, 2010—One of the basic premises of business is that people like to do business with people they like and trust. Real estate is certainly no exception. While today’s digitally detached world seemingly makes it more difficult for people to get to know the real you, in many ways it actually makes it much easier. While you might not be able to be out there meeting and greeting with every prospect, you can still make a personal connection…

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.

From ad tracking to search engine optimization, here are just a…