Helpfulinvesting.com

RISMEDIA, February 11, 2011—With the social networking craze continuing to capture headlines, and names like Facebook, YouTube, Twitter and Google now common topics of dinner conversation, one cannot ignore the impact this new medium has had on our lives.

Did…

RISMEDIA, December 6, 2010—Within the first six months since the initial launch of RISMedia’s Real Estate Information Network® (RREIN), Broker members are already benefiting from the variety of publicity opportunities RREIN provides. In addition to the Network’s strong presence at national industry events, RREIN brokers are also garnering publicity regarding their membership in this esteemed Network of industry leaders via newspaper spots, press releases, blog postings and tweets. Pronounced ‘rain’—the network delivers an arsenal of tools and services designed to …

RISMEDIA, October 30, 2010—As the saying goes, no news is good news. But unfortunately, there’s lots of news about real estate these days—most of it bad. From rising foreclosure rates to dismal post-tax credit reports, media headlines continue to be centered around the negativity in today’s market. Real estate leaders, however, know that this is only one part of the story…that there are plenty of positive stories to share as well. For this month’s RREIN Roundtable, we asked two members …

Get ready for an onslaught of public service announcements campaigning the “highly successful”  Making Home Affordable Program.  The Advertising Council in partnership with HUD and the U.S. Treasury have decided to join forces to raise public awareness and push the benefits of the government’s foreclosure prevention programs.   Over 33,000 media outlets across the country are tagged to push the program.

The HAMP program has not been a raging success.   In fact, nearly 521,000 trial modifications have been cancelled and over …

RISMEDIA, July 15, 2010—If we turn the clock back 30 years ago, when we started down this path as real estate agents, it was all about “Call us if you want to sell your home or find a home.” Eventually, we moved from a selling and listing focus to a marketing and then social marketing focus. In the last 2-3 years in particular, however, our industry has experienced perhaps our most significant shift—we’ve moved from being a product-based industry to …