Tag Archives: Marketing

No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact list will take some time and dedication on your part, the following techniques provided by Melanie Attia, product marketing manager for Campaigner will help you create a list in no…

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Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not going to make any noise for your sales.

The start of a great list is one that is filled with clients and prospects who have said “yes” to receiving information…

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Is It Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.”

“Today’s buyer is more educated than ever before.”

These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer.

It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves where consumers are already interacting: online and through social media.

Real Estate Marketing Reboot is a one-day…

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Short Sale Marketing: Targeting Data from Freddie Mac

Earlier this week Freddie Mac released the delinquency break-down with job loss as the number one reason for missed payments  among borrowers who had good credit.  In fact, 58% of borrowers who went delinquent last year blamed reduced income or unemployment.

For the rest of the delinquent borrowers, 16% said their payments were too high to bear, 11% pointed to illness or death, 5% blamed marital problems, 3% said the…

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