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In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember that you only get paid on conversions. Nobody cares if you have 1,500 friends on [...]
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As a successful real estate broker who made the transition from the broker side of the business to the affiliate side of the business, I have gained a unique and objective perspective as to what really helps agents do more business and what really helps agents waste time. In my role as Chief Communications Officer [...]
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The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers’ expectations. In today’s competitive marketplace, your customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies and individuals recognize [...]

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susanne…

The National Association of REALTORS® applauds the Federal Housing Finance Agency for working with Fannie Mae and Freddie Mac to issue new guidelines that expand eligibility criteria and streamline the short sale process. The new guidelines would offer a more streamlined short sale approach for homeowners most in need, as well as enable lenders to [...]

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susanne…

Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – relevance. This term in its most simplistic form is what defines every aspect of Google’s evolution and is the largest determinant in their future success. But how Google measures relevance is [...]

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susanne…