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RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.
From ad tracking to search engine optimization, here are just a…
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