Short Sale Marketing: Targeting Data from Freddie Mac
13. Feb, 2010 
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Earlier this week Freddie Mac released the delinquency break-down with job loss as the number one reason for missed payments among borrowers who had good credit. In fact, 58% of borrowers who went delinquent last year blamed reduced income or unemployment.
For the rest of the delinquent borrowers, 16% said their payments were too high to bear, 11% pointed to illness or death, 5% blamed marital problems, 3% said the property was unable to sell, 2% due to job transfer, and 1% due to property defects.
The number of Freddie Mac loans that are more than 90 days delinquent is growing. Worse is the lack of improvement in the rates of loans that roll from 30 days delinquent to 60 or 90 days+, according to LPS Analytics.
There are is a lot of property sitting in the default pipe-line due to modification programs, moratoriums, and judicial overload. In marketing your licensed short sale expertise or short sale home-buyer services to this crowd, target your message to get the highest return for your efforts.
There are lead sources and ways to match your message to appeal to the late payers.
Share your latest marketing results with our readers!
To Your Short Sale Success!
*All articles posted on Short Sale Daily News are opinions. Information contained in the articles should be verified by readers and not taken as fact until research confirms the opinions shared. Thank you for reading.
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