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Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great way to build credibility and develop rapport. In addition, customer endorsements are an effective sales [...] RISMedia » Today’s Top Story susanne
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Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who are succeeding. Having been a real estate business coach for the past 15+ years I’ve [...] RISMedia » Today’s Top Story susanne
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The Seller’s Role: How Big Is Their Part?

(MCT)—Spring arrived very early this year in much of the country, bringing what traditionally is the best time to buy and sell real estate, even through the downturn. Issues of tight credit linger, and median home prices continue to decline, though more slowly. Yet there appear to be enough positive indicators to push once-reluctant sellers [...] RISMedia » Today’s Top Story susanne
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Time Management: Are You Losing Money?

The person who coined the phrase “time is money,” must have been a sales rep paid on commission. In the selling profession, the old cliché rings true; if you are not talking to a prospect or customer, you’re unemployed! How effectively do you manage your time? Do you spend your time as you would any [...] RISMedia » Today’s Top Story susanne
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Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, offset by declines in the Northeast and West. Total existing-home sales, which are completed transactions [...] RISMedia » Today’s Top Story susanne
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